Intertextuality

Intertextuality is a media theory based on taking another text and shaping it into another, as a homage or re-imagining more then a parody.
One example we have researched in class is Ashanti's 'Foolish', whose video is largely a homage of the classic gangster film Goodfellas but in a more modern era and setting.
One example of intertextuality I found myself in a music video was in Kanye West's 'Touch the Sky'. The main narrative of this video is West (under the persona 'Kanyevel') attempting to fly a rocket across the Grand Canyon in a similar to fashion to Evel Knievel's jump over the Snake River Canyon in 1974. The intertextuality is how like the actual event, Kanye West fails the jump and crashes as well as mimicking the costume that Evel Knievel wore. The whole video is styled like a 1970s film in it's presentation and costumes which is more intertextuality.