Hypodermic Needle Theory

The hypodermic needle theory is based on the idea that us as the audience are passive, and we are 'injected' by the media with content. The meanings and signals behind each text are delivered to us all as equals, but the level of effect they have on us differs as we all respond differently. We (the audience) have no choice in how we interpret text and the media is always correct, which can lead to disbelief when faced with opposing information.

This theory mostly concerns negative effects having media injected into us, despite seeing it as good. This can be applied to the video we watched in class, Madonna's 'What It Feels Like For a Girl'. She is portrayed as a 'criminal' as she mugs someone at a cash machine as well as running over men. The passive audience, particularly young people, will be influenced by the media to interpret this as positive and even attempt to imitate the actions.

Reception Theory

The reception theory is based on how the audience interprets a media text for themselves.
The audience don't passively accept a media text like other theories may say, instead they interpret themselves based on their experiences in life and their cultural background. The text isn't what creates the meaning for itself, but instead the relationship between the audience and text.

We applied this in class to Madonna's 'What It Feels Like For A Girl'.



The audience would each interpret this in different ways. Females who see this video may interpret this as empowering and an example of modern feminism, showing women as not just sex objects but as people who exhibit power and can hold their own against men. Men however may see this video as offensive and an example of misandry, noting the double standards if it was instead a man in a car showing this aggressive behaviour towards women.

Reflections on 1st shoot

Over the weekend we got our first bit of filming down, and went to the Chinatown area of Liverpool which is a bit run down and fits into our dark natured narrative scenes well. There was also not many people around here, so we had better chances to film without unwanted extras or having to stop and resume filming constantly. One negative aspect of the shoot was it was raining throughout the day, so we couldn't keep the camera out too long risking it getting wet and not working properly.

In conclusion I think this was a successful day, and first step into getting all our footage and completing our music video over the next few weeks.

Twitter

Our band has created a Twitter page to follow, which can be found here:

https://twitter.com/FallLine3

Updates on this blog...

Hi everyone, I haven't been blogging here lately but the posts I have been creating with my group partner Anthony can be found here:

http://chchsmediagroup3.blogspot.co.uk/

Our song choice

The song my group is using for the music video can be found on my group blog here:

http://chchsmediagroup3.blogspot.co.uk/2013/10/song-choice.html

Questionnaire

To help us with our research in creating our coursework, it would be much appreciated if you answered the questionnaire below and on my group's blog.