Friday, 26 July 2013

Summer work - Week One

Over the summer, each week I will be posting an idea for a music video along with the song which would accompany it and the general ideas behind it.

Kylie Minogue - Confide in Me




Confide in Me is a 1994 single by Kylie Minogue from the album of the same name. It is widely regarded as one of her best songs and is frequently considered a highlight of the many compilation albums she has released. The video was directed by Paul Boyd, and features Kylie advertising a chatline in 6 different scenarios. She has a different outfit and hairstyle in each of the 6, with the background connoting six different types of taboo subjects such as war and drugs. Like the song itself it tell the story of a lonely women longing for a man to 'confide in her', through her phone line and she caters to differing situations and backgrounds of the male.

One basic idea for this video would be a tragic story surrounding a jealous woman and her lust for a man in a relationship, ending in someone dying.

Friday, 12 July 2013

Parody and Pastiche

Parody

Parody is taking another media text and looking at it in a mocking form, with various elements being used and turned into a light hearted manner if previously serious. It usually follows the same style and situation but exaggerating to make it humourous.
One example of a parody video is 'Girl All The Bad Guys Want' by Bowling For Soup.



This mocks quite a few videos but most notable the video for 'It's Been Awhile' by Staind, which is handily seen quite clearly in the thumbnails.



The Bowling For Soup one copies the costume and idea of Staind's singer writing a song with an acoustic guitar but mocks it by having him on the toilet and the house setting on fire.

Pastiche

Pastiche is similar to parody, but it's not in a mocking or exaggerated style instead just taking the original text and presenting it as it's own. It disregards the original text and comes across as it's own, which separates it from intertextuality which is more of a homage.

One example of pastiche I have found is Michael Jackson's 'Thriller'.



This music video copies has all the codes and conventions of Horror films of the 70s, most notably werewolves, through the costumes and scary narrative that are prominent in the video while not in the mocking manner. It became iconic through this and is the most watched music video of all time.

Wednesday, 10 July 2013

Music Video Auteur - Jonas Akerlund


Jonas Akerlund is a Swedish music video director, who has made many memorable music videos in his long career.

He has made music videos for many artists such as Madonna, The Prodigy, Lady Gaga and Metallica. After watching many of his videos it his evident he has his own style of both colourful visuals as seen in Lady Gaga's 'Telephone' video as well as dark violent content as seen in The Prodigy's 'Smack My Bitch Up'.

One of his more critically acclaimed videos was Madonna's 'Ray of Light', which took home 5 awards at the MTV Video Music Awards. The video features a time lapse of everyday life along with scenes of Madonna dancing against a green screen background, who speeds up as the song progresses.



Another popular video by Jonas Akerlund is 'Telephone' by Lady Gaga. It is a very colourful video which unconventional and strange concepts throughout such as Lady Gaga wearing nothing but police tape along with the sunglasses created out of half smoked cigarettes. The narrative follows Beyonce helping Lady Gaga escape from prison before they poison everyone in a diner, still on the run as the video ends.


Friday, 5 July 2013

Music Video Auteurs - Chris Cunningham

Chris Cunningham is a director who has done music videos, commercials and short films.

He has made videos for electronic musician Aphex Twin, Bjork and Madonna among others.
From watching his videos it is easy to see his directing style and why he is described as an auteur. They all feature very surreal and often dark concepts, with horror iconography being prominent and them being very unsettling.
One prime example of this is Aphex Twin's Come to Daddy.



This video was popular, named 'Number One video of the 1990s' by Pitchfork.

Another one of his videos which while striking and surreal isn't dark and was critically acclaimed, Bjork's 'All Is Full of Love':